Linkedin 2023: 10 useful tips to improve your lawyers profile

Unlike other experts who use LinkedIn primarily when looking for a job, legal professionals need the best lawyer’s LinkedIn profile to get new clients and engage with the legal community. 

Still, many lawyers rarely have time to develop their LinkedIn and often don’t use this important tool to its full potential. Here is how you can improve your lawyer’s LinkedIn profile in 2023 in 10 simple steps with the minimum time that will help boost your visibility and get more clients.

1. Use a Professional Photo

In the legal industry, the standards for a professional photo for the lawyer’s LinkedIn profile are the same as for the photo on your law firm’s website. Most importantly, your headshot should be done professionally to provide an instant impression of who you are to your potential clients and partners.

2. Use a Compelling Headline

Your headline is what people see next to your profile picture when they search LinkedIn. By default, LinkedIn uses your last employment title for the headline, but you can change it manually. It is too important to have an informative headline reflecting your main practice areas or legal industry to draw attention to your lawyer’s LinkedIn profile.

3. Write Concise Summary

The summary section in your profile is a chance to highlight your most significant achievements and your Unique Selling Proposition as a lawyer. Just keep in mind that when someone checks your profile, they will see only the first 200 characters of the text with the rest hidden under the “See more” option, so make sure to put the most important things first.

4. Highlight Your Focus Areas

Your career in law may include many practice areas, but you may want to focus on only a few ones in your lawyer’s LinkedIn profile to target your ideal client personas. Similarly, it may not be necessary to mention all your professional experience, which is not related to your personal lawyer’s brand.

5. Build Connections

It is essential to build connections on LinkedIn to ensure visibility of your profile and improve search ranking. One of the easiest strategies may include regularly importing emails and inviting your email contacts to your lawyer’s Linkedin profile.

6. Ask for Recommendations and Endorsements

In social media advertising, social proof plays an essential role in building credibility and authority. Your lawyer’s LinkedIn profile would benefit by having your colleagues and partners provide genuine recommendations based on their positive opinions.

7. Showcase Your Professional Awards and Badges

Professional awards and recognition badges are another type of social proof of your achievements. Adding those to your profile will help build authority and show your development as a legal professional.

8. Post Regularly on Your Lawyer’s LinkedIn in 2023

Keeping your profile regularly updated with new posts and articles drives engagement and creates leads. When people see recent posts mentioned on your profile, they will understand that you are active on the platform and will be more likely to click through to your website or reach out.

9. Participate in LinkedIn Groups

Participating in LinkedIn Groups comes with the advantage of targeting highly specialized communities. Sharing your posts in LinkedIn groups will help you boost your lawyer’s LinkedIn profile visibility and create new connections.

10. Mention Legal Technology You Use

Legal technology becomes the competitive edge to help lawyers and law firms scale up and work effectively in the modern environment. Many legal professionals mention the application of legal technology, like Rolling Legal and other management solutions, for their legal practice to demonstrate that they are digitally savvy and able to provide more value to their clients.

Summing It Up

Legal professionals rely on their LinkedIn profiles to engage with potential clients, set up meetings, and organize professional events. Meanwhile, optimizing your lawyer’s LinkedIn for 2023 doesn’t’ have to take lots of time and requires very simple tweaks to make it shine. Check out our blog for more tips for lawyers and find new ways to be more productive and efficient with your marketing and legal practice through legal technology.