How to Use Google My Business for Lawyers

Most lawyers seek to have their law firm’s website in the top search results on Google. Still, not all legal professionals are aware of the possibilities available with the Google My Business app, which is now replaced by the Google Business Profile.

Having a verified and optimized business profile can get your law firm listing to the top 3 positions on the Google page for local business searches. Keep reading to find out how having your law firm’s Google business profile can boost your online visibility and get you more clients.

Why Lawyers Should Absolutely Have Their Law Firm’s Business Profile on Google

Visibility on Google

When your business appears on Google Map, aligned with Google Business Profile, you will instantly benefit from “near me” searches by clients who look for lawyers close to them.

Control Over Your Law Firm’s Business Profile

When you claim and verify your law firm’s business profile with Google, you will be able to update and verify information related to your law firm.

How to Set Up a Google Business Profile for Lawyers

While Google rolls up Google My Business app, replacing it with Google Business Profile, you can still set up your profile through https://www.google.com/business. Besides, this page is still named as Google My Business as of the date of this blog.

Alternatively, you can manage your business profile through Google Maps.

Add Information to Your Law Firm’s Google Business Profile

Whichever path you choose to set up your law firm’s Google business profile, you need to provide Google with the following information:

• Your law firm’s name
• Address and phone number
• Opening hours
• Website URL
• Your law firm’s practice areas

Don’t Forget Your Law Firm’s Photos

Photos of your law firm office or just your logo and headshot are essential parts of your Google Business Profile. Clients are much more likely to remember and click on businesses with pictures than on profiles without them.

Claim and Verify Your Profile

The last thing you need for setting up your business profile is to verify it. It can take a few weeks to have your law firm’s updated information to show on Google, so be prepared for wait time.

How to Manage Your Law Firm’s Google Business Profile?

After you set up and verify your law firm’s business profiles with Google, you should keep updating it with relevant information about changes in your address or holiday hours.

It is also essential to track what your clients say about your business and manage your online reputation. Google reviews are critical for any law firm, so you should regularly ask for reviews from satisfied clients and respond to both positive and negative comments.

Summary

Google My Business and its successor, Google Business Profile, are powerful tools to get the most out of geographically targeted searches.

Lawyers would benefit from setting up and managing their law firm’s Google business profiles in many ways, including better visibility and more traffic to their websites. For more information, stay tuned to Rolling Legal blogs to learn how technology can help lawyers grow their law practice.